Developed the complete event brand identity, including logo design, color palette, typography system, signage, menu design, event styling, and print collateral. Oversaw the creative direction to ensure every touchpoint felt cohesive and elevated.

Create a memorable and personalized way to ask my closest friends to be bridesmaids while delivering an experience that felt thoughtful, immersive, and uniquely reflective of my personality and love for baking.

I designed Café Bridesmaid, a café-inspired bridal proposal experience centered around a custom brand identity. The logo featured a cinnamon roll with an engagement ring emerging from the center, symbolizing both my signature baked goods and the upcoming wedding. Custom signage, menus, and branded details transformed my home into a charming café atmosphere.

The cohesive branding brought the concept to life and created an authentic café experience for guests. Friends commented that it felt like visiting a real café rather than an at-home gathering, making the bridesmaid proposals feel meaningful, memorable, and highly personalized.

This project showcases my ability to transform a personal story into a fully realized brand experience, blending graphic design, event styling, and storytelling to create an emotional connection through design.