UX Design • Website Design • Brand Identity • Conversion Copy • Strategy
Kozie – Website & UX Design
Kozie is a platform that connects users to trusted home service providers through a quick, personalized form. My task was to create a website that not only looked great—but also made users want to complete the form and trust the service enough to give it their real info.
Project Overview
The Goals
Encourage users to fill out the matching form
Build immediate trust with the brand through design and copy
Keep the visual experience clean, modern, and gender-neutral, but with a slight lean toward masculine tones to match the target audience
Offer value and clarity at every scroll point to keep users moving forward
Branding & Visual Strategy
The branding sets the tone across all digital and print touchpoints:
Logo Design: I explored ways to incorporate home improvement motifs, landing on a sleek, custom icon that feels like a hybrid of tool shapes and framing structures.
Color Palette: I chose blue and orange for balance—
Blue evokes trust, reliability, and professionalism
Orange adds warmth, optimism, and action-oriented energy
The result is a look that feels strong, helpful, and approachable, without gimmicks or clutter.
Website Experience
Homepage CTA Hierarchy: Immediate, clear copy with a big, unmistakable path toward the form
Form UX: Designed with conversion flow in mind—easy steps, trust elements, and helpful copy at every point
Copywriting: A blend of incentive-driven headlines and reassuring, value-first descriptions
Trust Elements: Partner logos, testimonials, and visual reassurance included to build credibility
Mobile Optimization: Streamlined for small screens without losing form clarity or design integrity
Related Projects
Kozie Branding Case Study
Postcard & Conference Design Case Study
Rambly isn’t just a platform—it’s a movement for modern creators. This project proved that a brand can be fun without being fluffy, and bold without sacrificing clarity. With a scalable design system, energetic visual identity, and a user journey that makes monetization feel exciting, Rambly is ready to become a go-to name in the creator economy.