Brand Identity • Logo Design • UX Copywriting • Website Design • Social Media Presence
Home Service Site Branding
Kozie is a lead-generation platform that connects homeowners with trusted service providers. The challenge? Designing a brand and experience that’s clean, credible, and motivating enough to convince users to complete a multi-step form—without losing trust or interest.
I led the development of the visual identity, logo, and site copy to make that experience feel seamless, valuable, and user-friendly.
Project Overview
The Goal
Build immediate trust with first-time users
Make the site feel approachable and professional
Drive conversions through incentivized, benefit-focused copy
Appeal visually to a broad audience (primarily male homeowners)
Branding & Logo Design
The brand needed to feel reliable and results-driven—while still having personality. I wanted to explore playful concepts like paint strokes, but in a clean and modern way. I ultimately leaned toward something sleek, bold, and modern to suit our target audience.
Logo Concept
Iconography: Simplified home improvement visuals built into the mark for instant recognition
Style: Clean lines, geometric structure—more mature than playful, but still inviting. Bold font to stand out
Versatility: Designed to work well across web, mobile, and printed collateral
Color Palette
Blue: Trust, stability, and professionalism
Orange: Energy, urgency, and approachability
The combination is high-contrast and eye-catching—ideal for strong CTAs and scannability across platforms
UX Copywriting & Site Strategy
The copy had to do the heavy lifting—guide users, build trust, and drive them to complete the form.
Copy Goals
Incentivize form completion without overpromising
Highlight the benefit upfront: “Get matched to the right home service providers—fast”
Break long steps into simple actions
Keep tone informative, not pushy
Website Design
The UI is built with conversion and trust in mind.
Minimal, spacious layout that keeps focus on the form
Bold CTA buttons in branded orange for visibility
Clean typography and large form inputs for readability
Visual hierarchy that walks the user through benefits before asking for info
Social Media Presence
While temporary, our early-stage social media presence helped establish legitimacy at launch.
Instagram & Facebook setup
Content mix: Home tips, service inspiration, entertaining DIY memes
Design Tone: Simple, bold layouts that mirror the website and brand palette
Voice: Practical, lightly witty, informative—never salesy
The brand and UX flow came together to create a credible and motivating experience that users trusted and engaged with. Clear copy and recognizable branding gave Kozie the foundation it needed to grow while standing out in a competitive market.