• Brand Identity & Logo Design

• UX/UI Website Design

• Website Copywriting

• Target Audience Research

• Competitive & Market Research

Create a clear, trustworthy website experience that guides users step-by-step through comparing auto insurance coverage — without confusion or friction.

For Auto Coverage, I led the project from research through execution. Extensive target audience and competitive research informed both the site structure and messaging, ensuring the experience aligned with what users are actually looking for when comparing coverage.

The UX was designed with a simple, intuitive flow so users immediately understand what to do first and how to move through the process. All copy was written to be clear, approachable, and action-driven, breaking down complex insurance concepts into easily digestible steps.

The brand identity was built to feel strong and credible, using bold typography and a blue-and-red color palette commonly associated with trust and reliability in the automotive and insurance space. While slightly catered toward a male audience, the design remains approachable and accessible for all users.

• Clear, guided user journey from entry to comparison

• Strong brand presence in a competitive insurance market

• Improved clarity and usability through research-driven design
  

Designed to make finding the right auto insurance feel simple, transparent, and stress-free.