• Brand Strategy & Identity Design

• Logo Design & Variations

• Pattern & Graphic System

• Menu & Print Design

• Website Design

• Social Media Branding & Management

Create a complete brand identity that reflects El Sol GL’s story, values, and welcoming atmosphere while establishing strong recognition across all touchpoints.

For El Sol GL, I worked closely with the owners to understand their story, goals, and vision. El Sol translates to “the sun,” which inspired a warm, inviting brand designed to make guests feel welcome the moment they interact with it.

Textile-inspired lines and dot patterns were introduced to reference traditional Mexican textiles, bringing an authentic and cultural feel into the visual system. This branding was applied consistently across menus, the website, brochures, to-go menus, and more.

On social media, a simplified icon paired with a textile circle creates a recognizable, standout mark while maintaining consistency across digital platforms. I also manage all social media content to ensure the brand remains cohesive and engaging.

• 118,000+ online views in the last 6 months

• 5,000+ website clicks

• 150+ reservations made online

• Brand growth leading to expansion into a second restaurant location

A thoughtfully crafted brand designed to feel warm, authentic, and scalable, supporting El Sol GL’s growth from launch to expansion.