Brand Identity • Website Design • UX Strategy • Copywriting

Target Audience: Everyday users looking to win high-value prizes through a fast, trustworthy sweepstakes experience

RewardsPanel – UX & Website Design

RewardsPanel is a sweepstakes-style landing page that allows users to fill out a simple form for a chance to win exclusive rewards. My goal was to create a site that felt modern, credible, and exciting—balancing the bold energy of giveaways with a sleek, premium look that builds trust and desire.

Project Overview

The Goals

Create a visually compelling sweeps experience that feels high-value and modern

  • Build instant trust to reduce bounce and increase conversion

  • Use copy that’s incentivizing and urgent, without being pushy or scammy

  • Design a layout that guides users through the flow naturally

  • Maintain a strong balance of luxury + excitement through color, layout, and tone

Visual Identity & Logo

The brand needed to visually convey security, expertise, and high-value investment.

Color Palette

  • Dark Tones: Deep navy and charcoal gray to evoke confidence, professionalism, and masculine appeal

  • Gold Accents: Used strategically to represent wealth and mirror the product focus—Gold IRAs

  • High Contrast: Designed to highlight CTA buttons and guide user flow without visual clutter

Typography

  • Bold serif headers for authority and weight

  • Clean sans-serif body text for readability and accessibility on both desktop and mobile

Color Palette

The color system was designed to strike a visual balance between premium and fun:

  • Electric Blue: Eye-catching and energetic, perfect for CTAs and engagement

  • Bright Yellow: Adds optimism and urgency—sparks action without overwhelming

  • Dark Gray/Charcoal: Grounds the brand in richness and trust, avoiding anything too juvenile

Copywriting

The copy plays a key role in motivating users to take action quickly, while reinforcing legitimacy and value.

Tone & Strategy

  • Urgent, upbeat, and benefit-led

  • Headlines and subheads like:

    • “Don’t Wait—You Could Win Big”

    • “Your Chance at Something Amazing Starts Here”

    • “Verified Winners. Real Rewards.”

  • CTA Buttons are strong and direct:

    • “Enter Now”

    • “Claim Your Spot”

    • “Start the Survey”

Trust-Building Language

  • Supportive subtext and footers clarify the process:

    • “No purchase necessary.”

    • “100% secure.”

    • “Real testimonials from real winners.”

UX & Layout Design

Every section on the page is designed to build momentum toward form completion.

Flow Highlights

  • Above-the-Fold Hook: Visual of the prize or experience, plus headline and CTA

  • Testimonial Section: Features names and short quotes to reinforce credibility

  • How It Works: A clean 3-step visual guide that explains what to expect

  • Survey Entry Form: Large inputs, simplified structure, with progress indicators

  • Sticky CTA (Mobile): Keeps users moving forward in the flow without distractions

RewardsPanel captures what sweepstakes pages often miss: a feeling of legitimacy and excitement wrapped in one. From the rich, energetic colors to the bold copy and clean layout, this project proves that luxury can be fun, and trust can convert—especially when you speak to your audience’s goals and keep the experience simple, fast, and rewarding.

The Impact