UX Strategy • Website Design • Conversion Copywriting • Trust Messaging

Target Audience: Adults 55+, Primarily Men Interested in Gold IRAs

RetireSavy – UX & Website Design

RetireSavy is a lead-generation platform that helps adults 55 and older explore Gold IRA options. The objective was to create a trustworthy, professional, and conversion-driven website that guides users through the process and encourages them to complete a form to be matched with financial experts.

Project Overview

The Goal

Appeal to older adults, primarily men, with a tone of seriousness and credibility

  • Use color and layout to convey strength, stability, and wealth

  • Design with trust-building as the top priority

  • Write copy that motivates users to complete the form by emphasizing security, ease, and value

  • Avoid overly technical financial jargon or scammy marketing tactics

Visual & Brand Strategy

The brand needed to visually convey security, expertise, and high-value investment.

Color Palette

  • Dark Tones: Deep navy and charcoal gray to evoke confidence, professionalism, and masculine appeal

  • Gold Accents: Used strategically to represent wealth and mirror the product focus—Gold IRAs

  • High Contrast: Designed to highlight CTA buttons and guide user flow without visual clutter

Typography

  • Bold serif headers for authority and weight

  • Clean sans-serif body text for readability and accessibility on both desktop and mobile

Copywriting

The copy plays a key role in driving conversions by making users feel informed, secure, and ready to act.

Messaging Goals

  • Lead with value: “Secure your retirement with confidence”

  • Reinforce expertise and third-party credibility through partner logos and user reviews

  • Lay out the process in plain, confidence-building language: no fine print, no overwhelm

  • Use CTA phrasing like “Get Your Free Gold Guide” or “See If You Qualify” to feel helpful and benefit-first

UX Flow & Trust Strategy

The entire page is built around earning user trust quickly, then guiding them to complete the form.

Key UX Components

  • Above-the-Fold CTA: Clear value proposition and form entry point

  • “How It Works” Section: Simple 3-step breakdown with icons to show how easy and safe the process is

  • Partner Logos & Trust Badges: Placed near the form to provide visual reassurance

  • Testimonials & Reviews: Strategically positioned mid-page to reinforce credibility

  • Sticky CTA for Mobile: Ensures users never lose access to the form prompt

RetireSavy succeeds because it doesn’t try to oversell—it focuses on clarity, credibility, and connection. Through smart design, strategic trust-building, and copy that feels personal and professional, we created a brand and experience that older users feel safe acting on.

The Impact