Debt Liberate – Instagram Growth & Community Strategy

Brand Kit Creation • Social Media Strategy • Community Building • Engagement

Platform: Instagram

Debt Liberate is a brand built for people actively seeking help with debt. Unlike many accounts chasing viral growth, our goal was different: build a loyal, intentional community who finds real value in our content—and takes action from it.

I developed the brand’s visual and voice foundation by creating a brand kit for internal consistency, then led the charge on content strategy and engagement. From tone to templates, the goal has always been clarity, connection, and conversion.

Project Overview

Strategic Goals

Increase brand awareness and visibility within the debt relief space

  • Drive qualified traffic to the website via bio link clicks

  • Educate and support our target audience through valuable, clear content

  • Grow a genuine community, not just follower count

  • Develop a brand people trust, engage with, and refer to others

Brand Kit

To keep content cohesive across the team, I developed a brand kit that included:

  • Color Palette: Soothing greens and blues for calm, trust, and relief

  • Typography Guidelines: Bold for pain-point emphasis, clean for readability

  • Voice & Tone: Authoritative, direct, professional, straightforward

  • Visual Templates: Post layouts for quotes, educational slides, memes, and call-to-action content

  • Hashtag Strategy: Tailored to debt relief, personal finance, and relatable life topics

Content Strategy

We create content around two pillars:

1. Value & Education

  • Debt relief tips

  • Step-by-step breakdowns of complex processes

  • Motivational content based on financial milestones

  • Call-to-action posts prompting site visits for more help

2. Entertainment & Relatability

  • Light humor/meme posts centered on debt struggles and adulting

  • Trend participation (only if on-brand)

  • Community-building prompts like “What’s one bill you wish would disappear forever?”

Engagement Strategy

This account is not passive—we’re building a real community by showing up and speaking directly with our audience.

  • Active Commenting: Engaging with other accounts in our niche and adjacent spaces (financial brands, creators, debt relief companies)

  • Replies and DMs: Always responding with intention to build familiarity and connection

  • Comment Visibility: Leaving thoughtful and funny comments on viral brand pages for exposure and trust

  • Follower Relationship Building: We treat every follower like they matter—because they do.

Results

Followers since hard launch (February 2025- May 2025): 79 loyal followers who engage on posts daily and drive clicks to our bio.