B2B Social Strategy • Daily Content Creation • Thought Leadership
Platform: LinkedIn

Modaramo Media – LinkedIn Strategy

Project Overview

Unlike Modaramo’s playful Instagram, LinkedIn was where we did business. For an entire year, we posted every single day, consistently sharing content that positioned Modaramo as a top player in the performance marketing and lead generation space.

This wasn’t just about impressions—it was about creating trust, opening doors, and showing potential partners exactly what we bring to the table.

Goals

Establish brand awareness in the B2B and lead generation space

  • Attract and close partnerships with media buyers, agencies, and lead purchasers

  • Showcase company knowledge, values, and capabilities

  • Build a trustworthy, informative presence on the platform decision-makers use most

Content Strategy

Creating daily content for a B2B audience meant going beyond surface-level posts. Every piece was researched, strategic, and aligned with our brand voice.

Content Types:

  • Educational Content: Posts explaining lead quality, conversion strategy, platform trends, compliance tips, and funnel optimization

  • Quick Wins: Short tips and lead-gen tricks that positioned Modaramo as sharp and solutions-driven

  • Company Culture: Posts that humanized our team, office life, and behind-the-scenes moments to show who you're partnering with

  • Results & Case Studies: Highlighted past campaign success and client outcomes

  • Conversation Starters: Polls, hot takes, and community-driven posts to drive organic engagement

Real World Impact

Conference Recognition: Just like with Instagram, Modaramo team members were recognized at industry events and approached by potential partners

  1. Inbound Partnership Interest: Posts led to direct outreach from media buyers, affiliate networks, and agency partners

  2. LinkedIn Ranking: We ranked in the top 3 companies in our [insert category] according to LinkedIn analytics

  3. Follower Growth: Grew from [insert follower starting number] to [insert follower count]

Analytics & Achievements

Performance by the Numbers: Reach, Ranking & B2B Wins

Insert the following data when available:

  • Total follower growth over 12 months

  • Average engagement rate

  • Top 3 content types (most saved, shared, commented)

  • Partnership leads generated from platform

  • LinkedIn industry/category ranking