Organic Social Strategy • Content Creation • Brand Voice Development

Platforms: Instagram, TikTok

Modaramo Media – Social Media Growth

Project Overview

When Modaramo Media launched its social presence, the goal wasn’t sales or recruiting leads—it was community and culture. We wanted to show the world what it’s really like behind the scenes at a creative performance agency: the people, the energy, and the vibes that make Modaramo what it is.

Through a mix of fun, casual content and a consistent brand voice, we grew our following from just 40 followers to 10,000+, organically. More importantly, the account helped build brand recognition in real life—people at conferences and industry events began approaching our team because they had seen us on social media.

Strategy Highlights

Personality-Driven Content: Featured real team members, day-in-the-life posts, and in-office moments to humanize the brand

  1. Trendy Formats: Leveraged audio trends and quick-hit video content to stay relevant and visible

  2. Behind-the-Scenes Stories: Gave followers a peek into creative processes, wins, and even fails—making the brand relatable

  3. Relatable Humor: Used industry memes and Gen Z-style captions to connect with a younger talent pool

  4. Community-First Tone: Built an authentic voice that felt less like a company and more like a creative friend


Real World Impact

Recognition at Events: Team members were approached by strangers at conferences who had seen Modaramo’s content online

  • Talent Interest: Received messages and emails from creators and marketers interested in working with us

  • Content Ripple Effect: Other brands started mimicking our voice and format after seeing our engagement

  • Cultural Credibility: Built a fun, progressive image of the company without paid media


Analytics & Achievements

Metrics That Mattered: Growth, Reach, and Cultural Impact

  • Gained over 10K followers from starting with 50 followers

  • Multiple reels with over 5M+ views

  • 18M+ accounts reached on our most viewed video

  • 26M views and 513K likes on our most viewed video

  • 5M+ views and 612K likes on our second most viewed video

  • Millions of accounts reached weekly