Organic Social Strategy • Content Creation • Brand Voice Development
Platforms: Instagram, TikTok
Modaramo Media – Social Media Growth
Project Overview
When Modaramo Media launched its social presence, the goal wasn’t sales or recruiting leads—it was community and culture. We wanted to show the world what it’s really like behind the scenes at a creative performance agency: the people, the energy, and the vibes that make Modaramo what it is.
Through a mix of fun, casual content and a consistent brand voice, we grew our following from just 40 followers to 10,000+, organically. More importantly, the account helped build brand recognition in real life—people at conferences and industry events began approaching our team because they had seen us on social media.
Strategy Highlights
Personality-Driven Content: Featured real team members, day-in-the-life posts, and in-office moments to humanize the brand
Trendy Formats: Leveraged audio trends and quick-hit video content to stay relevant and visible
Behind-the-Scenes Stories: Gave followers a peek into creative processes, wins, and even fails—making the brand relatable
Relatable Humor: Used industry memes and Gen Z-style captions to connect with a younger talent pool
Community-First Tone: Built an authentic voice that felt less like a company and more like a creative friend
Real World Impact
Recognition at Events: Team members were approached by strangers at conferences who had seen Modaramo’s content online
Talent Interest: Received messages and emails from creators and marketers interested in working with us
Content Ripple Effect: Other brands started mimicking our voice and format after seeing our engagement
Cultural Credibility: Built a fun, progressive image of the company without paid media
Analytics & Achievements
Metrics That Mattered: Growth, Reach, and Cultural Impact
Gained over 10K followers from starting with 50 followers
Multiple reels with over 5M+ views
18M+ accounts reached on our most viewed video
26M views and 513K likes on our most viewed video
5M+ views and 612K likes on our second most viewed video
Millions of accounts reached weekly