• Social Media Strategy & Management

• Content Creation (Photo & Video)

• Filming & Editing

• Caption Writing

• Brand Voice & Visual Consistency

• Platform Management (Instagram & TikTok)

Launch and grow El Sol GL’s social media presence in a way that reflects the brand’s identity, builds local awareness, and drives real-world traffic.

For El Sol GL, I launched and manage all social media platforms independently. Every photo and video is filmed and edited by me, and all captions, posting, and brand voice are created in alignment with the established brand identity.

Content focuses on showcasing the food, atmosphere, and personality of the restaurant while remaining consistent and recognizable across platforms. TikTok plays a key role in discovery, helping introduce the restaurant to new audiences and drive visibility beyond the local community.

• Nearly 1,000 followers in under one year

• Steady, organic audience growth

• Strong brand recognition through consistent visuals

• Restaurant discovery driven heavily by TikTok

• Social visibility contributing to the opening of a second restaurant location

A social media presence built to feel authentic, consistent, and impactful — driving discovery both online and in person.