Instagram & Facebook Management • Photography • Reels & Video Editing • Copywriting • Engagement Strategy
Client: El Sol GL- Mineola, NY
El Sol GL – Social Media
El Sol GL is a modern Mexican restaurant based in Mineola, NY—and their social media needed to reflect the same cool, polished, and delicious vibe as their food and space. From the very first month, I focused on delivering a consistent brand voice, crave-worthy visuals, and strategic calls-to-action.
With zero paid ads, the account reached over 30,000 users in the first month and began building a genuine, engaged local audience. Every post has a purpose, and every piece of content is crafted with the restaurant’s real business goals in mind.
Project Overview
Key Wins
30K+ accounts reached in the first month of launch
200+ followers gained organically, with steady growth
16K views in 1 month
Increased click-throughs to the menu and website from consistent CTAs
Built recognizable, professional presence in a crowded local food scene
Content Strategy
Reels & Video Content: High-quality, snackable videos that showcase food, vibe, and specials
Balance of reels and static photos
Focus on taking appealing photos that make people want to visit El Sol GL
Post photos of the entrees promoted on certain days for consistency and encourage viewers to come on those days.
Showcase all of our menu items
I produce and edit all content. Photos are taken on my Sony Camera and edited in Light Room.
Content Creation
I do everything in-house, including:
Photography – Food, environment, and detail shots
Photo Editing – Clean, appetizing, on-brand tones
Reel Filming & Editing – Short-form video that highlights the food experience in a natural, high-quality way
Graphic Design – Branded highlights, stories, and promo visuals
Community Engagement
Rapid response to comments and messages to boost visibility and trust
Active monitoring of local foodie trends and hashtags
Making the restaurant feel friendly and approachable online, just like it is in person
Related Projects
El Sol GL Website Design
El Sol GL Menu Design
El Sol GL Branding