Degrees4 – UX & Website Design
UX Strategy • Website Design • Conversion Copywriting • Branding
Target Audience: Adults Returning to School
Degrees4 is an online platform that helps users find the right educational programs based on their goals, lifestyle, and background. The core feature is a multi-step form that generates personalized school matches, making the experience more targeted and less overwhelming.
Project Overview
The Goal
Design a modern website that appeals to an adult audience
Encourage users to complete the multi-step form through persuasive copy and thoughtful UX
Avoid visuals that feel too youthful, corporate, or impersonal
Communicate trust, support, and simplicity at every stage
Make the information layout feel valuable and intentional, not salesy or cluttered
Visual & Brand Strategy
The brand needed to look credible and inviting without drifting into overly academic or institutional territory.
Logo Design
Simple and recognizable: A clean wordmark paired with a graduation cap icon
Communicates education at a glance, without feeling cliché
Works well across digital and print, including favicons and mobile views
Color & Typography
Color Palette: Rich, grounded colors—avoiding light pastels or overly vibrant tones, which can feel too youthful or playful
Typography: Bold sans-serif fonts for headlines, clean and readable body fonts for form text and supporting info
Designed to feel mature, trustworthy, and focused
Copywriting
The language throughout the site was crafted to motivate users to take action, without overwhelming them.
Messaging Goals
Speak directly to pain points: time, flexibility, affordability
Highlight value: “Find programs that fit your life”
Avoid jargon or over-explaining—keep it short, clear, and outcome-driven
Reinforce support and personalization at every step
UX Flow & Layout Design
Every part of the site was built to support the form conversion funnel—from hero section to FAQs.
Key UX Decisions
Top-of-Page CTA: Immediately prompts users to start the matching process
Mid-Page Reinforcement: Explains how the process works with icons and clear steps
Trust Signals: Testimonials, support messaging, and privacy info placed strategically along the scroll
Sticky Buttons & Form Entry Points: Keep users moving forward through the flow
Mobile Optimization: All components are mobile-friendly, knowing many users come from paid traffic
Degrees4 is now positioned as a confident, user-focused education platform that helps adults find the right programs without stress or guesswork. Through modern UX, strategic copy, and a strong visual brand, we created a user experience that doesn’t just inform—it converts.